Funky Mutt Brand, Logo & Business Card

Funky Mutt, a company producing handmade dog collars, leashes, and camera straps needed better brand identity to present an effective professional face. They had only a peace sign paw which they wanted to continue to use, and an illustration they liked the style of. Using conceptual design techniques, I crafted an updated logo and complementary vintage style camera illustration that along with a photo of the owners’ dog wearing a collar, made for an effective and intuitive and stylish presentation for the company. February 2013.

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